MEDIA COACHING SPOKESPERSON TRAINING CRISIS COMMUNICATIONS
Media Coaching
How can Laura help you?
LAURA TRANT specialises in helping leaders and executives deliver key messages with maximum impact. She is a highly experienced media consultant, working across different industries in the UK, Europe and the Middle East.
She works with clients to prepare for high-stakes interviews, presentations and media engagements – working with spokespeople to deliver their content with gravitas and authenticity. Laura does so by helping to shape and amplify their key messaging, ensuring that it resonates with their target audience. She shares techniques on how to navigate tough questions and maintain control of interviews and public/media appearances.
As well as being highly confidential and discreet, the coaching Laura offers is bespoke and tailored to the needs of each client. She helps them to achieve their best possible performance by developing their content and messaging, body language and tone, to elevate their presence and relatability.
Laura’s career as a Broadcast Journalist spans two decades. She is a regular face on BBC News as a News Presenter and News Correspondent – bringing important stories to national and international audiences. Her extensive experience of presenting breaking news, reporting on developing situations and asking tough questions, enables her to arm clients with the skills to deliver a first-class interview, speech, presentation, to manage a crisis situation or navigate a difficult line of questioning, or simply to share a wonderful story.
The training Laura offers can be one-to-one or in groups and is office based, in TV studios or online.
Services
SPOKESPERSON TRAINING
Preparation and practice for that crucial speech or public event when every nuance counts, when body language is crucial - and your tone must match your message.
MEDIA TRAINING
Helping you to navigate media interviews and stay on message and in control. Giving you techniques and guidance that keep you confident and prepared for print, radio, TV podcast interviews and social media.
KEY MESSAGING
How to engage audiences and tailor messages. This isn’t just about what you want to say – it’s also how you want your message to land with your audience. Trust, reputation and telling the story in a way that works for you and your organisation, is key.
HOSTILE QUESTIONING
Preparing you for the most challenging questions so you can confidently steer an interview, feel less exposed and handle any tough questions that might come your way.
CRISIS COMMUNICATIONS
What to say, how to say it and how to present yourself and your organisation when under the media microscope. How to navigate the media in a crisis situation, how to maintain your reputation and demonstrate authenticity and reassurance to your audience.
CONFIDENCE BUILDING
My fail-safe tips and techniques that actually work when your confidence is rock bottom, and when your nerves put obstacles in the way of your delivery. Let this be a thing of the past.
Q&A, PANEL EVENT, PRESS CONFERENCE PREPARATION
Helping you perform at your best and shape what you want to say and how you say it in a Q&A environment. Body language and presence are vital here and your messaging needs to be relevant and memorable.